favorite books

Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too

by Gary Vaynerchuck

Says the author: In this book, I offer new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms!

by Gary Vaynerchuck

Positioning: The Battle for Your Mind

by Al Ries (Author), Jack Trout (Author), Philip Kotler (Foreword)

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.

by Al Ries (Author), Jack Trout (Author), Philip Kotler (Foreword)

Partners In Everything

by Hank and Sharyn Yuloff

Not everyone picks their romantic partner thinking that they will go into business together. And people do not become friends with someone based on opening a company one day. When we were approached with the idea to write a book about “how being a successful couple in today’s business climate is good for our clients.” We jumped at the thought and think it would be an even more powerful book if we included other couples, who have learned to successfully and profitably work together. In Partners in Everything we looked for couples to share their stories on how working together has challenged them, worked for them and how their partnership has been beneficial for their clients. This book isn’t just for traditional couples – it is written for any two people who have taken the leap into business together and want to do it profitably.